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******** Rhetoric ******** vs #### REALITY ####

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pharoah88     20-Apr-2011 09:49  
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rhet·o·ric/ˈ retə rik/
1. The art of effective or persuasive speaking or writing.
2. Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.    More  »
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Rhetorica ad Herennium

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The Rhetorica ad Herennium, formerly attributed to Cicero but of unknown authorship, is the oldest surviving Latin book on rhetoric, dating from the 90s BC, and is still used today as a textbook on the structure and uses of rhetoric and persuasion.

http://en.wikipedia.org/wiki/Rhetorica_ad_Herennium
Noun
 
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