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Latest Posts By pharoah88 - Supreme      About pharoah88
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08-Oct-2010 11:38 User Research/Opinions   /   ~TALENT mIs~develOpment=*WEALTH mIs*dIstrIbUtIOn       Go to Message
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MEDIACORP: EMBRACING THE ‘PRETTY YOUNG THING’  [PYT]

Professionally, I should be able to speak with some authority, as few organisations appreciate change better than MediaCorp.

Until recently, we were largely focused on traditional media. Radio is over 74 years old and TV slightly younger, at 47 years.

The two have ruled the airwaves for decades, capturing the imagination and undivided attention of Singaporeans in their living rooms.

Then, with the digital wave, a Pretty Young Thing called “new media” arrived at our doorstep. So besotted is the world with it, clicking and surfing away, that predictions of the death of “old media” like TV and newspapers, came faster than the birth of new websites.

To those of a certain vintage, a sense of deja vu, perhaps? Cassandras have in the past foretold Radio’s demise when the goggle box came along. They thought that video would kill the radio star. But they were wrong. In fact, our MediaCorp radio stations have just seen their best year yet in terms of financial performance.

The reason is that the Grand Ole Dame has been botox-ing and yoga-ing herself to stay attractive. In the ’80s, there were few radio stations and each was all things to all men. But when we sensed the market changing, we started narrow-casting; we started having radio stations catering to different segments, like youths and adult contemporary.

The ’90s was also when radio started putting on a “face”. It’s a paradigm shift for us. Our DJs became recognisable as we took our shows outdoors. That was also when we elicited more call-ins, bringing listeners closer. Fast forward to the present day, and you can now follow our radio stations even on your phones, with mobile apps that boast features like song titles and social networking. Television hasn’t been standing idle.

There are now TV events like

You are able to vote on live television to affect the outcomes. And as you watch, you are able to chat online, raving and ranting about this or that contestant with other like-minded viewers. We know the market is shifting and if we do nothing, we will perish.

Also, TV isn’t what you watch on a TV set only. It is available online too. If you visit

Far from seeing the online world as stealing audiences from our telecast, we have come to embrace the Pretty Young Thing as friend, not enemy. This change in mindset has enabled us to reach people who would never have sampled our programmes.

Suffice to say that in the world of business, never say never.

We think we have refreshed the morning reading habit too. The free MediaCorp publication

Therein lies hope for those of you in a small business or planning one. If you find your niche, you will thrive, no matter how crowded the market, no matter how mighty the incumbents.Singapore Idol, where viewing becomes a shared experience.xinmsn.com, a lifestyle portal jointly developed by MediaCorp and Microsoft, you will find “catch-up TV”, which allows you to watch shows you have missed. Free of charge. At your own time. Some of our online offerings even come with enhancements, such as behind the scenes footage and interviews with cast.Today may be tabloid-sized but it is not like the tabloids you see in other metropolises associated with lurid, vulgar sensationalism. We have offered readers a serious alternative, gaining popularity when most broadsheets are stagnating or declining. That’s reinvention for you, even for the oldest media form!

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08-Oct-2010 11:29 User Research/Opinions   /   ~TALENT mIs~develOpment=*WEALTH mIs*dIstrIbUtIOn       Go to Message
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Remember to think Madonna

She is still on top of her game after three decades — and therein lies the life lesson of reinvention

Shaun Seow

MediaCorp’s Deputy CEO Shaun Seow spoke on the importance of reinventing oneself in a speech to the 365 graduands from the School of Arts and Social Science, School of Business and The Open University, United Kingdom, at the SIM University Convocation yesterday.

I am  very honoured to have this opportunity to speak to you, but was initially hesitant when asked by Dr Brian Lee, your head of programme, Communication School of Arts and Social Sciences.

I doubted that I was indeed a good choice. I was wondering if Graduating Class 2010 could have done better with one of our nubile MediaCorp celebrities. I am sure that would have guaranteed rapt attention.

Alas, that wasn’t Brian’s choice and here I am. Those who are truly disappointed may want to do something drastic, like un-friend Brian from Facebook, or start an online petition on “Let’s have more interesting speakers at future convocations”.

Or you could do the next best thing.

Imagine I am Fann Wong or Dai Yang Tian on this rostrum, and you should be able to stay awake for the next 15 minutes. This way, your sanity and my dignity will be intact.

Seriously, I was hesitant accepting the very kind invitation as I know most of you graduating today are working adults.

Many of you have taken up to five years to complete the degree, thanks to this very forward looking university allowing students to pursue studies at their own pace.

So my quandary was and remains:

What to say to warhorses among you with ample work experience? You certainly don’t need a starter kit on how to land your first job or manage your boss from hell.

Bereft of new wisdom, I have decided to pick on a theme that I am sure will resonate with you: The need to reinvent.

Many of you are here in the audience because you have done exactly that. You’ve come to these hallowed university halls to upgrade yourself. I say: Very good, keep it up.

Then, take what I have to say as vindication if you will. And allow me to draw on my professional and personal experiences to tell the story of how we have to keep staying relevant in life.

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08-Oct-2010 11:19 User Research/Opinions   /   ~TALENT mIs~develOpment=*WEALTH mIs*dIstrIbUtIOn       Go to Message
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Teacher allegedly sold sex-enhancement drugs

JOHOR BARU

The teacher was said to have been selling sex-enhancement drugs, gels and pills, the paper said.

“The investigation was completed last month and the report has been sent to the Education Ministry,” Johor Education Department director Sufaat Tumin said.

He added that further action would be taken against the teacher based on the severity of the offence.

“It is important for all teachers to adhere to the rules and set a good example for students,” he said.

The teacher’s side business was exposed a couple of weeks ago when a parent discovered the sex-enhancement drug brochures among his son’s books.

Mr Sufaat insisted that the case was an isolated incident, and that there were few disciplinary problems among the state’s 48,000 educators.— A teacher at a secondary school in Skudai, Johor, who distributed brochures for sex-enhancement drugs at his school, has been transferred to another secondary school in the area, the Star reported yesterday.

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08-Oct-2010 11:04 User Research/Opinions   /   %%%% WORLD ECONOMIC SUMMIT %%%%       Go to Message
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Japan forex reserves at new record

TOKYO

Japan’s international reserves rose for the fourth straight month to US$1.11 trillion ($1.45 trillion) as of Sept 30, up US$39.45 billion from a month earlier, the Ministry of Finance said yesterday. The previous record of US$1.07 trillion was recorded in November last year.

Japan sold yen for US dollars on Sept 15 in an effort to weaken the Japanese currency, whose recent strength poses a major risk to its export-driven economy.

The government revealed last week that it spent US$2.12 trillion on currency intervention in the month through Sept 28.

The move worked initially, weakening the yen as hoped. But the impact was shortlived.

The yen struck yet another 15-year high of 82.25 to the US dollar yesterday in London.

Vice Finance Minister Fumihiko Igarashi said yesterday Japan would not weaken the yen to become more competitive with other countries in trade and any currency intervention would be aimed at restraining excessive moves.

His comments came ahead of today’s meeting of the G7 finance ministers in Washington.

“It’s not our intention to engage in a currency-devaluation race for the sake of the national interest. We could conduct smoothing operations when movements are extremely volatile, that would be permissible,” he said. — Japan’s foreign exchange reserves hit a new all-time high last month after the central bank intervened in currency markets for the first time in more than six years.AGENCIES

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08-Oct-2010 10:56 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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G7  fInace mInIsters

knOw    nOthIng    abOUt

 FINANCE                

TRUE  or  FALSE  ?
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08-Oct-2010 10:53 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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Is 

 MERITOCRACY                

TRUE  or  FALSE  ?
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08-Oct-2010 10:48 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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World Bank,

IMF at odds

WASHINGTON

The contrasting views over capital controls come amid rising tension between emerging and developed economies over exchange rates, which are expected to be a hot topic at the G7 finance ministers’ meeting starting today.

Western leaders are worried efforts by emerging economies to weaken their currencies could derail the fragile recovery in the West. But officials from the developing economies argue that ultra-low interest rates in rich countries are fuelling massive fund flows into the emerging markets, pushing up currencies there, as well as inflating prices of stocks, property and other assets.

World Bank President Robert Zoellick said emerging nations should consider various measures to control short-term capital flows, according to a report yesterday in the

But IMF Deputy Managing Director Naoyuki Shinohara told

Also yesterday, the European Central Bank (ECB) held its benchmark lending rate at a record low of 1 per cent for an 18th straight month.

Near-record low borrowing costs for nations across the euro region’s periphery are making it harder for the ECB to wean commercial banks off the cheap cash it provided to fight the financial crisis.

The euro was up 0.5 per cent against the greenback at US$1.4000 after the ECB decision. — Emerging economies should consider steps to contain fund flows that could cause currency rallies and asset bubbles, the World Bank chief was quoted as saying, but the International Monetary Fund (IMF) called such actions “undesirable”.Nikkei business daily.Reuters it was natural and welcome for money to shift into economies with strong growth and policymakers should not try to curb such flows or use intervention to defend specific currency targets.AGENCIES

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08-Oct-2010 09:03 Others   /   TRADE FREELY & LiVE LONGER       Go to Message
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Stand By Me | Playing For Change | Song Around the World

Videos for stand by me youtube


http://www.youtube.com/watch?v=Us-TVg40ExM
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08-Oct-2010 09:02 Others   /   TRADE FREELY & LiVE LONGER       Go to Message
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Stand By Me (lyrics) - Ben E. King



http://www.youtube.com/watch?v=xyByGz09nM0
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08-Oct-2010 09:01 Others   /   TRADE FREELY & LiVE LONGER       Go to Message
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John Lennon stand by me



http://www.youtube.com/watch?v=O4_ghOG9JQM
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08-Oct-2010 09:00 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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John Lennon stand by me



http://www.youtube.com/watch?v=O4_ghOG9JQM
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08-Oct-2010 08:59 Genting Sing   /   GenSp starts to move up again       Go to Message
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John Lennon stand by me



http://www.youtube.com/watch?v=O4_ghOG9JQM
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08-Oct-2010 08:57 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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Stand By Me (lyrics) - Ben E. King



http://www.youtube.com/watch?v=xyByGz09nM0
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08-Oct-2010 08:56 Genting Sing   /   GenSp starts to move up again       Go to Message
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Stand By Me (lyrics) - Ben E. King



http://www.youtube.com/watch?v=xyByGz09nM0
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08-Oct-2010 08:55 User Research/Opinions   /   ******** T R U E ******** Or #### F A L S E ####       Go to Message
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Stand By Me | Playing For Change | Song Around the World

Videos for stand by me youtube


http://www.youtube.com/watch?v=Us-TVg40ExM
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08-Oct-2010 08:53 Genting Sing   /   GenSp starts to move up again       Go to Message
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Stand By Me | Playing For Change | Song Around the World

Videos for stand by me youtube


http://www.youtube.com/watch?v=Us-TVg40ExM
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08-Oct-2010 08:51 Genting HK USD   /   Genting HK US$       Go to Message
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Stand By Me | Playing For Change | Song Around the World

Videos for stand by me youtube


http://www.youtube.com/watch?v=Us-TVg40ExM
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08-Oct-2010 08:47 Genting HK USD   /   Genting HK US$       Go to Message
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Stand By Me (lyrics) - Ben E. King



http://www.youtube.com/watch?v=xyByGz09nM0
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08-Oct-2010 08:44 Genting HK USD   /   Genting HK US$       Go to Message
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John Lennon stand by me



http://www.youtube.com/watch?v=O4_ghOG9JQM
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08-Oct-2010 08:40 Genting HK USD   /   Genting HK US$       Go to Message
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CELENTANO - Pregherò

(Stand By Me)



 http://www.youtube.com/watch?v=d50czlhh5Dw&feature=related



Pregherò - Live 2007



http://www.youtube.com/watch?v=iCO8ARhgnGY&feature=related
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